This course introduces participants to the main aspects of Chinese culture, with a particular focus on business culture and business etiquette. It begins with an overview of culture in general, and challenges participants to try and spot some of their own cultural preconceptions and blind spots in order to look at intercultural communication from another angle. It then moves on to a discussion of the salient features of Chinese culture, focusing on the concepts of hierarchy, mianzi ("face") and guanxi (network relationships), particularly as they relate to business in China. Finally, it presents a series of scenarios and asks participants to determine the optimal course of action in a number of commonly-occurring situations involving working with Chinese business partners.

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After completing this course, participants will be able to:

Explain the importance of understanding culture and the consequences of cultural misunderstandings;
Identify some of the major aspects of Chinese culture, with a particular focus on business culture and etiquette; and
Determine some effective strategies to engage with Chinese business partners in a variety of common scenarios.
  • Module 1: Understanding Business Culture
  • Module 2: The Chinese Culture
  • Module 3: Scenarios on Interacting With Chinese Business Partners
  • Case Study Exercise
businesschinacultureexportinternational marketssmeconnect to international value chains